Portfolio - Geert Kamps
A dynamic form that allows marketeers to create their own forms and send out mails targetting the user choices directly.
The form is highly dynamic and contains multiple settings for user changes and field changes.
A seemingly simple portal with a wide range of possibilities for the marketer to use various toolings that have been specially developed for Albert Heijn (and its partners).
The portal styled itself after the team of the user and will therefore make its own unique visual style visible for each partner.
This application has been developed so that marketers without access to or knowledge of the Selligent Marketing platform can still create and preview a very personal email by means of a form.
This shortened the lead time of developing the weekly mailing was considerably reduced and space was created for various other projects.
An application that enables the marketer to quickly, skillfully and precisely build UTM tagging for measuring the interactions of their customers.
The application takes into account several different campaign settings that are centrally could be managed via a settings document.
A highly personlize-able template which allowed Albert Heijn to send out (potentially) 3.5 million different mails based on content and data selection.
A beautifully stylized page that enabled Albert Heijn customers to prepare a real Christmas banquet based on Albert Heijn products.
The page contained many choices of dishes and there was anything. The choices on the page were saved and used for retargeting and up-sell.
To encourage engagement during the quiet summer months, Albert Heijn customers received an email every week containing a typical summer game (for example a crossword or rebus).
If you filled in the correct answers, you had a chance on various promotional benefits within the Albert Heijn range.
A simple promotional campaign for the Easter party and promotion of home delivery of groceries.
Customers could save golden eggs and could win discounts within the Albert Heijn range.
A digital service page for Albert Heijn customers. I was aimed at people who wish to eat more healthy food, or be more concious about what they were eating.
An advent campaign that ran in 2018 to keep the customer of Albert Heijn engaged during and leading up to the december months.
Each day, the customer could open a different box to check out the product discount.
To encourage engagement during the quiet summer months, Albert Heijn customers received an email every week with riddles.
If you filled in the correct answers, you had a chance on various promotional benefits within the Albert Heijn range.
An advent campaign that ran in 2017 to keep the customer of Albert Heijn engaged during and leading up to the december months.
Each day, the customer could open a different box to check out the product discount.
To encourage engagement during the quiet summer months, Albert Heijn customers received an email every week, a simple open would qualify you for a prize.
If you filled in the correct answers, you had a chance on various promotional benefits within the Albert Heijn range.
As part of a experiment to get customers of Albert Heijn more engaged with the loyalty program. A page was developed that allowed users a bigger say in what kind of products they would like to purchase at a discount.
An advent campaign that ran in 2016 to keep the customer of Albert Heijn engaged during and leading up to the december months.
Each day, the customer could open a different box to check out the product discount.
